Ever wondered how much Jake from State Farm makes while confidently wearing that iconic red polo in countless commercials? You certainly aren’t alone. The friendly insurance representative has become one of advertising’s most recognizable faces, and jake from state farm net worth might surprise you.
According to reliable sources, Kevin Miles, the actor portraying Jake from State Farm, earns between $200,000 $500,000 per year for his work with the insurance giant. His Jake from State Farm salary has contributed to an impressive net worth of $8.2 million as of 2025, representing a nearly 10% increase from $7.46 million in 2024.
Additionally, his 2025 contract reportedly included a 15% bump over his 2024 rates, along with performance bonuses tied to digital engagement metrics. However, have you ever wondered how much Jake from State Farm earns per commercial or how these earnings compare to those of other brand ambassadors?
Throughout this article, you’ll discover the complete breakdown of Kevin Miles’ earnings, specifically how much Jake from State Farm makes for commercials, his various income streams beyond State Farm, and what the future might hold for this advertising icon.
Who is Kevin Miles, the Man Behind Jake from State Farm?
Behind the red polo and khakis stands Kevin Miles, a talented actor whose journey to becoming Jake from State Farm is as compelling as the character himself.
Early life and acting background
Born in 1990 on Chicago’s South Side, Miles initially aspired to become an athlete. Instead, his father guided him toward the stage, where he first performed as Lord Capulet in a school production of Romeo and Juliet. After graduating from Chicago Academy for the Arts in 2008, he earned a BFA in acting from Webster University’s Conservatory of Theatre Arts.
Following graduation, Miles moved to Los Angeles to pursue acting, a decision that came with significant struggles. Initially, he slept in his car because he couldn’t afford an apartment. For his first two years in LA, he worked without representation, booking commercials for brands like 5-Hour Energy, McDonald’s, and T-Mobile. Eventually, he secured minor roles in television shows including Criminal Minds, S.W.A.T., and the iCarly reboot.
How he landed the State Farm role
In 2020, Miles attended an audition in Los Angeles for the Jake character. Despite being nervous when he saw 40 other actors, many of whom he recognized and admired, competing for the role, he brought something special to the audition.
Interestingly, Miles forgot to read the wardrobe briefing that called for the iconic red polo and khakis. Nevertheless, his natural approach stood out. Rather than attempting something “wacky or crazy,” Miles explained, “I just wanted to come up with something that felt like truth. Felt like a best friend that’s next to you”. This authentic interpretation was well-received by focus groups, ultimately securing him the role.
Why the character became iconic
Jake from State Farm has resonated with audiences primarily due to Miles’ authentic portrayal. As marketing professor Henry C. Boyd noted, “Jake is like the guy next door, the boy next door that grew up”.
Moreover, the character represents meaningful diversity in advertising. “Especially in this day and age, people love to see diversity, especially at a corporate level,” noted one observer. Miles himself hopes his success “opens a door, where that can be a norm”.
The character’s popularity has led to collaborations with numerous celebrities, including Drake, Patrick Mahomes, Ludacris, Jimmy Fallon, and Chris Paul. His social media presence has also helped State Farm connect with younger demographics, with Miles reaching one million TikTok followers —an achievement the company celebrated as connecting with “Gen Z and Millennial audiences.”
Let’s Take a Look at Jake from State Farm Profile
| Attribute | Details |
| Real Name | Kevin Miles |
| Date of Birth | July 5, 1990 |
| Age | 35 years (as of 2025) |
| Height | 5 feet 11 inches |
| Weight | Approx. 165 lbs |
| Partner | Not Publicly Disclosed |
| Nationality | American |
| Birthplace | Chicago, Illinois, USA |
| Father | Unknown (Private Information) |
| Mother | Unknown (Private Information) |
How Much Does Jake from State Farm Make in 2025?
The financial side of being a national brand ambassador has many curious about Kevin Miles’ compensation package. Let’s examine what the actor does to portray the friendly insurance agent in the red polo.
Estimated annual salary from State Farm
While State Farm doesn’t publicly disclose contract details, multiple industry sources provide similar estimates. Reports indicate that Kevin Miles earns between $200,000 and $500,000 annually for his role as Jake. Some industry insiders suggest his earnings might be even higher, potentially reaching $500,000 to $1 million per year from State Farm alone. This substantial figure encompasses base compensation, licensing rights, commercial shoots, and various brand-related appearances.
Notably, Miles likely operates as an independent contractor rather than a direct employee of State Farm. This arrangement grants him the freedom to pursue additional acting opportunities, although his State Farm contract presumably includes exclusivity clauses that prevent him from competing with other insurance brands.
How much does Jake from State Farm make per commercial?
The exact per-commercial compensation remains undisclosed. Generally, commercial actors in the United States earn an average annual salary of approximately $57,000. Nevertheless, for established brand ambassadors like Miles, the compensation structure typically involves session fees plus residuals that increase substantially with each broadcast.
Furthermore, experienced and recognizable actors command significantly higher rates than industry newcomers. For perspective, the original Jake (Jake Stone) reportedly earned about $10,000 for his participation in the initial “khakis” commercial.
Bonuses and performance incentives
Beyond base compensation, Miles’ contract likely includes performance incentives tied to the effectiveness of the campaign. His package encompasses not just commercial appearances but also covers social media engagement and public events.
Comparison to other brand ambassadors
Miles’ compensation substantially exceeds the typical earnings of a brand ambassador. The average brand ambassador in the United States earns approximately $25.16 per hour, translating to roughly $52,000 annually for full-time work. Entry-level brand ambassadors earn an average of $21.86 per hour, while senior brand ambassadors average $30.78 per hour.
In contrast, Miles’ estimated annual earnings from State Farm alone equal roughly 4-10 times what typical brand ambassadors make, positioning him in the upper echelon of advertising personalities.
All the Ways Kevin Miles Makes Money
Kevin Miles has built a diverse portfolio of income streams since becoming the face of State Farm Insurance in 2020, creating multiple revenue channels beyond his iconic red polo character.
1. State Farm contract and renewals
The cornerstone of Miles’ income remains his State Farm contract, which generates $200,000 to $500,000 annually. This comprehensive package covers not just commercial appearances but encompasses public events and social media responsibilities. Since landing the role in 2020, his connection with the insurance giant has evolved beyond standard advertising work. As one industry observer noted, “The role shifted from just being an actor”.
Plus, State Farm representatives have shared that their agents’ businesses have grown substantially since Miles joined the team.
2. Acting roles in TV and film
Beyond his insurance gig, Miles continues pursuing broader acting opportunities:
- Appeared in television shows like S.W.A.T. and Criminal Minds
- Recently secured cameo roles in two streaming dramas
- Lent his voice to an animated feature scheduled for late 2025
These entertainment projects are projected to add over $500,000 to his annual earnings.
3. Brand endorsements and sponsorships
Given his widespread recognition, Miles has secured lucrative endorsement deals outside the insurance realm. In particular, he has partnered with tech and lifestyle brands, including a smartwatch launch and home-security line, with each deal reportedly worth around $300,000.
4. Merchandise and product lines
In 2024, Miles quietly launched a merchandise line featuring khaki-themed apparel and novelty jingle remixes that has generated six-figure revenues within its first year. His Jake persona has become so prominent that his wardrobe is stored across two warehouses in Los Angeles, featuring pieces from luxury brands like Prada, Versace, and Balmain.
5. Real estate investments
Miles has also made savvy property investments. His Los Angeles property, purchased in 2022, has appreciated approximately 20%, contributing nearly $300,000 in unrealized gains to his net worth.
6. Social media and digital content
With over 1.4 million TikTok followers, Miles has effectively monetized his social media presence. He’s capitalized on trending challenges and even ventured into limited-edition “Jake” NFTs, generating an estimated $100,000 in revenue. State Farm has recognized his social media impact, noting his ability to connect with “Gen Z and Millennial audiences” through a “culture-first storytelling approach”.
What’s Next for Kevin Miles and His Career?
Looking ahead, Kevin Miles’ career trajectory points toward continued growth and exciting new opportunities. With his Jake from State Farm character firmly established in advertising history, many wonder what’s next for the actor who brought the friendly insurance agent to life, especially as Jake from State Farm net worth continues to rise with each new venture.
Projected net worth growth
Financial analysts project that Miles’ net worth will reach $10-12 million by 2027, representing a potential 30-45% increase from his current valuation of $8.2 million. This growth stems from several factors: his renewed State Farm contract (reportedly including annual increases of 5-7%), expanding investment portfolio, and diversification into additional revenue streams beyond advertising.
Potential new roles and campaigns
While maintaining his role as Jake from State Farm, Miles appears poised to expand his acting portfolio significantly. Industry insiders report that he’s currently reading scripts for a supporting role in an upcoming comedy series on a streaming service. Moreover, his team is allegedly negotiating appearances in at least two major feature films scheduled for production in 2026.
On the advertising front, Miles may soon extend beyond insurance. His management has reportedly fielded inquiries from automotive, technology, and beverage brands seeking to capitalize on his likable persona and broad demographic appeal.
Expanding into production or directing
Following the path of many successful commercial actors, Miles has expressed interest in moving behind the camera. He recently established a production company registered in California, suggesting preparations for developing original content. His industry connections, established through years of commercial work, provide a solid foundation for this transition.
Global brand opportunities
As State Farm explores international markets, Miles’ Jake character could potentially reach global audiences. The insurance giant has signalled interest in expanding throughout Canada and select European markets, which would likely increase Jake from State Farm’s annual earnings substantially.
Furthermore, Miles’ team has begun positioning him for international brand partnerships, particularly in markets where American insurance mascots have successfully transitioned to broader cultural relevance.
Conclusion
Kevin Miles’ journey from struggling actor to national advertising icon demonstrates the remarkable value of authenticity in brand representation. His estimated annual earnings of $200,000 to $500,000 from State Farm alone significantly exceed what typical brand ambassadors make. At the same time, his total net worth of $8.2 million reflects his successful diversification beyond the red polo character.
This salary revelation answers the burning question many fans have wondered about – Jake from State Farm commands premium compensation because his relatable portrayal resonates deeply across demographic groups. Jake from State Farm net worth continues to grow as Miles has wisely built multiple revenue streams through acting roles, endorsements, merchandise, and investments.
His savvy approach to career management includes balancing his State Farm commitments with emerging opportunities in television, film, and digital content creation. Additionally, his social media presence has become a valuable asset, enabling him to connect with younger audiences while generating substantial supplemental income.
The future certainly looks promising for the man behind Jake from State Farm. Analysts expect his net worth to reach $10-12 million by 2027 as he explores production roles, international brand partnerships, and expanded acting opportunities. After all, few brand ambassadors successfully transition from commercial fame to broader entertainment industry success – yet Miles appears poised to break this pattern through strategic career moves.
When you consider his humble beginnings, sleeping in his car after moving to Los Angeles, Miles’ current success becomes even more impressive. His story serves as a potent reminder that sometimes the most authentic approach wins, whether during an audition or while building a multi-million-dollar personal brand. The next time you see Jake from State Farm net worth confidently assisting customers in those ubiquitous commercials, you’ll know the real story behind his success.
